An historic family business, looking to the future

Floris is a privately owned independent business and through stylish character and rooted British luxury, compose refined fragrance with family values and respect for their customers.

Standing in the heart of St James’s for nearly 300 years, they are proud to be the standard bearers of perfumery expertise in London.

Nine generations of perfume creation has taught the emotive power of scent and the skill required to create perfumes of unmistakable quality.

Juan Famenias Floris travelled from Minorca to London married an English Sweetheart. Together they created a fragrance dynasty. He began a story that has spanned nearly 300 years nine generations, and countless olfactory formulas.

The Floris of today is built on expertise, a rich historical archive and a diverse collection of products. The house has developed a sustainable yet innovative approach to perfumery, and long-lasting relationships with their customers, as well as finding ethical ways to access the world's most precious perfume.

The in-house perfumers produce unique and timeless creations, all of which are given approval by Edward Bodenham, the Floris perfumery director and 9th generation of the Floris family.


The Floris Bespoke Experience

From the earliest days we have created individual fragrances for the gentry of St. James’s. One such scent for Grand Duke Orloff went onto become the iconic Special No.127, named after its formula on page 127 of the ‘Specials’ book, a future favourite of Sir Winston Churchill.

With this expertise Floris offers a comprehensive bespoke fragrance service tailored completely to their customers preference, at the very heart of where fragrance was born in London nearly three centuries ago. Floris offers its Bespoke customers the finest craftsmanship and heritage put into a product created with love for detail, inspired by years of respect and dedication.



La collezione disponibile a catalogo prevede una linea in tubo di alluminio e una linea in flacone della fragranza unisex Cefiro. Attuale, fresca, dinamica Cefiro è dedicata al viaggio che portò il fondatore del brand,  J.F. Floris, da Minorca a Londra; è il profumo che riporta alla mente la ventata Mediterranea che giunse a Jermyn Street in una lontana primavera del 1730, l'aroma degli agrumi tipici dei giardini mediterranei e l'odore dei legni dei vascelli.

Le note di testa sono bergamotto, limone di Amalfi, lime, mandarino e arancia; le note di cuore sono cardamomo, gelsomino e noce moscata; le note di base sono cedro della Virginia, muschio e sandalo.


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