Five Wits

Five Wits

Five Wits

The Inspiration

Beauty develops from the inside out. The brand is named after our five inward senses, which centuries ago were referred to as our five wits: Imagination, Fantasy, Wit, Instinct, Memory.
That is what distinguishes each of us to be the unique characters that we are. Five Wits is a brand built on the power of personal presentation.
FIVE WITS ARE YOUR SOLDIERS: the creative force behind how we express ourselves.

Five Wits

About the founder

Since launching Blackstones in 2007, Joey Silvestera has quietly become a New York best-kept secret, building a clientele of editors, designers, musicians and artists by word of mouth. A former taxidermist who honed his skills at Toni & Guy, Mudhoney and Beauty Parlour, which he co-founded, Silvestera specializes in the narrative of a look, personalized for each client. It's an emphasis on creative storytelling that continues right down to the Five Wits name, a reference to an old English term for the senses — which, back then, included instinct and imagination.

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