Parfumerie Fragonard was created in 1926 by Eugene Fuchs. As a tribute to the town and celebration of the elegance of 18th-century arts, he named the new business after the famous royal painter Jean-Honore Fragonard (1732-1806). His choice of name was also an expression of his intention to run the perfumery on traditional lines. That spirit has been steadfastly preserved by the three succeeding generations of the family - which is still running the company.
Because of its wonderful location, Grasse and its surrounds are endowed with very favourable conditions for growing a great many species of flowers and aromatic herbs. With the warm summer sun of the South of France, the mild winters of the abundance of mountain streams, there is an exceptional micro climate.
Successively launched over eight decades, the fragrances developed by Parfumerie Fragonard are all exclusive creations, and they form a unique and varied range. The titles of Jean-Honoré Fragonard's paintings inspired the names of the perfumery's first fragrances. Moment Volé was launched in 1929. In the 1939s and 40s the craze was for Oriental and moresensual perfumes, and this led to the creation of Rêve Indien. It was followed by Belle Nuit, in 1946, in a magnificent gilt bottle, and then Billet Doux in 1950. These last two feminine compositions, full of character and gentle quality, have now been re-issued.
In 1980 Fragonard de Fragonard was produced, evoking romantic natural young women just embarking on womanhood. In 1995, the now emblematic Soleil, which recreates a big bouquet of quintessential Grasse flowers, was developed. Concerto, a fresh, light masculine fragrance, and Suivez-Moi, a decidedly modern masculine fragrance full of character, were also launched that year.
When Belle de Nuit was re-issued in 2001 it came in a newly designed bottle. In 2002 consumers were invited to pamper their senses with Eau du Bonheur, sold in a beautifully engraved bottle.
In the highly competitive fragrance industry in which new perfumes are constantly being created Parfumerie Fragonard is an extremely dynamic, creative copmpany and has a range of nearly 50 perfumes and eaux de toilette for both men and women. Alonside these fragrance lines are a wealth of personal care products; soaps, shower gels, body lotions and bath salts.